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Economics of Losing

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I was wondering at what point, if any, the Indians' disappointing season becomes an economic concern for the team.  Right now, they're averaging 25,787 per game (22nd in the majors).  That's about 3000 less than last year's final averages, but still above the levels for 2004, 2005 and 2006.  Normally, the Indians could expect attendance to go up in the good weather months of summer and probably hoped for a bump in September if there was a pennant race.  Now, it looks as if the pennant race is not going to happen and fans may stay away if the team sits in last place and plays the kind of dull baseball we've been seeing.  So, my question is whether people think the economics of this will either force the Indians to shake things up to cut costs and/or to shake things up in order to revive interest in the team?

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