White Sox Dynamic Ticket Pricing

by Voltaire on Aug 17, 2011 6:39 PM EDT

Greetings LGTers. There are many of you who live in Chicago, or so I understand, so I wanted to pose the following query.

My friend and I are going to see the Tribe tomorrow down on the South Side. We're going to buy our tickets tomorrow as walk-ups. But...

Do any of you have experience with the White Sox dynamic ticket pricing system? I had no idea that any team in the majors used such a system. Ticket prices don't just vary by series, they can change, daily (I guess?), based on the team's decision. From their website:

Using a custom-made computer model, the Chicago White Sox can adjust individual game ticket prices throughout the season, based on market demand and a variety of factors as detailed as starting pitcher matchups, popularity of the opposing team and appeal for promotional giveaways, among others. The White Sox view dynamic pricing as a way to let more fans visit the ballpark by providing even more day-to-day ticket price options for our fans.

The cheapest tickets are currently $17, so that's what we'll go with. But as walk-ups, are these tickets likely to cost $5 tomorrow? $40? And why are White Sox tickets so expensive? Don't they know how much they suck?

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The Giants do this, too. I paid more, for example, to see the Indians at AT&T than I did to see the Twins, in roughly the same seats.

by ameliorate on Aug 17, 2011 8:40 PM EDT reply actions

wasn’t there an article about this in the annual?

"I want to be playing at the end of October or the end of September -- not just at the beginning of April." —Grady

by westbrook on Aug 17, 2011 10:35 PM EDT reply actions

The Indians ticket pricing is not dynamic. It’s a complex system, but the ticket prices for each game are set prior to the start of the season and don’t change.

by Jay on Aug 18, 2011 10:09 AM EDT up reply actions

Go with Stubhub. I got into the lower bowl on the first base line in Cleveland paying $17 for a $44 ticket. I’m sure you could find a similar deal in Chicago.

Trombone/creamy/soda.

by Joel D on Aug 18, 2011 7:27 AM EDT reply actions

I stubhubbed Tuesday and it was no cheaper than going through Ticketmaster. Obviously, supply/demand varies by game but there do not appear to be great deals in Chicago right now. That’s odd since the games aren’t selling out but that was my expereince.

by afh4 on Aug 18, 2011 10:55 AM EDT up reply actions

that, and I’m guessing the dynamic ticket pricing system is sophisticated enough to include major secondary markets, such as stubhub. I don’t think they’d approach such a system if they didn’t consider the after-market.

You are reading my signature.

by rolub on Aug 19, 2011 10:33 PM EDT up reply actions