FanPost

White Sox Dynamic Ticket Pricing



Greetings LGTers. There are many of you who live in Chicago, or so I understand, so I wanted to pose the following query.

My friend and I are going to see the Tribe tomorrow down on the South Side. We're going to buy our tickets tomorrow as walk-ups. But...

Do any of you have experience with the White Sox dynamic ticket pricing system? I had no idea that any team in the majors used such a system. Ticket prices don't just vary by series, they can change, daily (I guess?), based on the team's decision. From their website:

 

Using a custom-made computer model, the Chicago White Sox can adjust individual game ticket prices throughout the season, based on market demand and a variety of factors as detailed as starting pitcher matchups, popularity of the opposing team and appeal for promotional giveaways, among others. The White Sox view dynamic pricing as a way to let more fans visit the ballpark by providing even more day-to-day ticket price options for our fans.

The cheapest tickets are currently $17,  so that's what we'll go with. But as walk-ups, are these tickets likely to cost $5 tomorrow? $40? And why are White Sox tickets so expensive? Don't they know how much they suck?

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