Taking pictures with a Canon Powershot? Toss it and buy a Nikon.
Turkey Hill Mint Chocolate Chip ice cream in you freezer? Dump it for some Edy's (and seriously... does the word "Turkey" make you think tasty ice cream?)
Plan on ending your bachelorhood with a big purchase at Zales? Go to Alvin's and pray for rain.
Other than those three reasons, don't support the Evil Empire's official sponsors..